We are proud to have launched Cashback and are further enhancing our core user value proposition to be around it. When users shop at their favourite online stores, we will pay Cashback into their CouponDunia account. The Cashback earned is real cash and can be transferred to a bank account or e-wallet or be used to recharge a phone. It’s as good as getting paid to shop! With this added Cashback, we’re confident that there is no better way for a user to shop than to use CouponDunia.
The second big reveal – and introduced to reflect the change to Cashback – is a complete brand makeover. Our new logo aims to signify ‘big savings’. A piggy bank is universally recognized as a metaphor for savings, and cashback works similarly – accumulating your cashback earnings over a period of time – so the new CouponDunia logo design is a customized piggy bank in the shape of an elephant, personifying the ‘big savings and earnings’ offered by CouponDunia.
Since our inception, the mission has been to help users save money on online shopping. Over the last 5 years, CouponDunia has successfully become a brand synonymous with the best, most trusted deals available to online shoppers. The question was – How could we up the value proposition ?
We’ve also released a price comparison browser extension which not only help users compare prices, but also let them set price alerts, automatically apply coupons and earn cashback, along with a host of other features.
For the last six months, each and every team at CouponDunia have been working tirelessly on making this a powerful product.
The new CouponDunia website and app will provide a seamless experience to users, making it easy for them to browse their favourite stores, navigate the site and find relevant offers.
Users can save money, earn cashback and get the best possible price on anything they want to do via the price comparison browser extension.
Introducing cashback to our product is a natural transgression for any couponing player. This will allow us to help people save much more often than before. Our users can now earn real cash – in the form of CD Cashback – when they shop through us.